Saint Francis Unveils Sleek New Logo, Academic Seal & First-ever Monogram

A fresh visual identity that bridges tradition and modernity—enhancing recognition across campus, community, and beyond.

The University of Saint Francis in Fort Wayne is stepping into a new visual era with the introduction of a redesigned logo, academic seal, and its first-ever monogram. These updated branding elements mark the first logo refresh since 1998 and expand the university’s visual identity toolkit.

According to President Dr. Lance Richey, the refreshed designs “reflect our continued commitment to academic excellence and our Catholic heritage … in a fresh, simplified way.” The new monogram, featuring a stylized “SF, is intended to complement the primary seal-based logo and existing athletics logo (the Cougar head), offering greater flexibility in different settings and enhancing the university’s recognition.

This strategic branding enhancement aligns with the start of the 2025–26 academic year and is rooted in honoring tradition while embracing a contemporary aesthetic that resonates across demographics.

Interesting Facts About the University of Saint Francis (Fort Wayne):

1. Founded in 1890 by the Sisters of St. Francis of Perpetual Adoration as a teacher-training school, evolving into a four-year college by 1937, and achieving university status in 1998.

1. The campus includes the John H. Bass Mansion, also known as Brookside, an elegant Romanesque mansion built in 1902, repurposed as college facilities since 1944, and listed on the National Register of Historic Places.

1. The Fort Wayne campus spans 132 acres, with additional sites downtown and in Crown Point, Indiana.

1. Cougar football games are played at Bishop John M. D’Arcy Stadium, opened in 1998 (formerly “Cougar Stadium”) with a 3,500-seat capacity.

1. The university embodies Franciscan principles—service, humility, and compassion—rooted in Catholic tradition and infused throughout its academic and community life.

1. The school’s signature royal blue and white palettes reflect its official identity as the Saint Francis Cougars.